Popular mobile payments app Venmo enjoys the benefits of behavioral economics biases, causing users to feel less pain from spending money. Learn how it works, and how businesses can capture the "Venmo effect". 

We all hate surge pricing, but it's a great way for Uber and its drivers to capture more value. What if GrubHub, Starbucks, etc. charged customers more during peak hours in order to pay service workers better? Could we ever break the cycle of reliance on cheap labor?